Beau Jessup is just like any other British teenager, except for>A total name changer
At the time, Jessup was traveling with her father in China, when data-test=”Pullquote”>I thought it might be profitable to help.Beau Jessupfounder and CEO of Special Name
Wang was "delighted," said Jessup, and went>The birth of a business
To scale up her idea, Jessup decided to launch a Chinese-language website that could replicate her selection process for numerous people simultaneously.
So, data-test=”Pullquote”>A lot of people ask me how I have time to name all these babiesBeau Jessupfounder and CEO of Special Name
"A lot of people ask me how I have time to name all these babies," said Jessup. "Much like Google has time to find everything for everyone all at once, I use an algorithm."
The website works by asking users to choose five characteristics from a list of 12 that they would most like their child to embody. An algorithm then selects three gender-specific names matched to those five characteristics. Users are then encouraged to share the three suggestions with their friends and family — there's a direct link to Chinese messaging app WeChat on the site — to help them settle on their favorite and avoid any "cultural mistakes."
