How this corporate building's return-to-office campaign backfired spectacularly

A corporate building's return-to-office campaign is uniting the internet, but for all the wrong reasons.

This week, Nova Scotia-based freelance writer and labor activist Audra Williams saw photos circulating>It's about more than just returning to offices

Williams believes companies pushing RTO>Office reopenings enter a new phase

Elsewhere, RTO plans are back in the news with tech giants Twitter, Google and Apple announcing office reopenings in the coming weeks. Together, these companies are some of the most influential employers in the world and have set a precedent on a number of pandemic-related shifts in how and where people work.

Earlier this month, President Joe Biden wrote a letter to federal workers and addressed Americans in his State of the Union that it's time to return to offices as Covid cases decline. "It's time for Americans to get back to work and fill our great downtowns again," Biden said.

Meanwhile, more people are choosing to work from home because they want to, even if their office is open and they're less concerned about Covid risks, according to new findings from Pew Research Center.

"People are making a conscious choice to work from home, rather than just out of necessity," says Kim Parker, Pew's director of social trends research. As more workers choose to stay home, companies will have to be especially careful in how they welcome people back.